Billionaire Sir James Dyson on failing your way to success, at Fast Company.
Today, Dyson makes the best-selling vacuum cleaner by revenue in the United States and is one of the richest blokes in Britain. But it took him 15 years and nearly his entire savings to develop his bagless, transparent creation. His latest innovation, a hand dryer that uses neither heat nor evaporation, took only three years, but Dyson says his grinding, error-filled approach hasn't changed.
"We're taught to do things the right way. But if you want to discover something that other people haven't, you need to do things the wrong way."
Sir James Dyson audio interview
